TY  - BOOK
AU  - Sethna, Zubin
AU  - Blythe, Jim,
TI  - Consumer behavior
SN  - 978473919136 (Pbk.)
AV  - HF5415.32 .S48 2016
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Consumer behavior
KW  - Textbooks
N1  - Includes bibliographical references and index
ER  -