TY - BOOK AU - Smith, Bertram, TI - Customer relationship management SN - 9781635498592 (Pbk.) AV - HF5415.5 .C87 2018 PY - 2018/// CY - New York, New York PB - Larsen & Keller KW - Customer relations KW - Management KW - Marketing N1 - Includes bibliographical references and index ER -