Iacobucci, DAwn <br/><br/>
Marketing management / 
Dawn Iacobucci 
 - Andover :   Cengage Learning,  2015. 
 - xiii,   335 pages ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978 981 4716 23 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / I23 2015 CIRC