Denis, Cecilia Y. Saint  1972- <br/><br/>
Consumer and sensory evaluation techniques :  how to sense successful products / 
by Cecilia Y. Saint-Denis. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2018. 
 - xiv, 190 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. 
<br/><br/><label>ISBN: </label>9781119405542 Pbk, Bp. 
<br/><br/><label>LCCN: </label>2017041389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sensory evaluation.<br/>New products--Evaluation.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>TA 418.5 D25 2018 CAFSD RC