Hillestad, Steven G <br/><br/>
Health care market strategy :  from planing to action / 
Steven G. Hillestad, Eric N. Berkowitz 
 - Fifth edition. 
 - Burlington, MA :   Jones & Bartlett Learning,  2020. 
 - xii,   337 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781284150407 Pbk, Bp. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care - Marketing.<br/>Strategic planning.<br/>Health services administration.
<br/><br/><label>LC Class. No.: </label>RA 410.56 H55 2020 COM