Callen, Barry Perfect phrases for sales and marketing copy : hundreds of read-to-use phrases to capture your customer's attention and increase your sales / Barry Callen. - New York : McGraw-Hill, c2008. - xx, 265 p. ; 21 cm. - (Perfect phrases series) . ISBN: 9780071495905 Subjects--Topical Terms: Advertising copy.Marketing.Marketing Terminology. Selling.Selling Terminology. LC Class. No.: HF5825 / .C34 2008