TY  - BOOK
AU  - Busch,Paul S
AU  - Houston,Michael J.
TI  - Marketing: strategic foundations 
SN  - 0256028435
AV  - HF5415.6 .B88 1985
PY  - 1985///
CY  - Homewood, Illinois
PB  - R.D. Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -