TY  - BOOK
AU  - Mercer, Alan
TI  - Implementable marketing research
SN  - 0134575326
AV  - KF5415.2 .M47 1991
PY  - 1991///
CY  - New York
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -