TY  - BOOK
AU  - Chisnall, Peter M
TI  - The Essence of marketing research
SN  - 0132848295
AV  - HF5415.2 .C55 1991
PY  - 1991///
CY  - New York
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -