Guiltinan, Joseph P <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 3rd ed. 
 - New York :  McGraw-Hill Book,  c1988. 
 - xvi, 427 p. :  ill. ;  25 cm. 
 - (McGraw-Hill series in marketing) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management. 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G8448 1988