TY  - BOOK
AU  - Guiltinan, Joseph P
AU  - Paul. Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489297
AV  - HF5415.13 .G8448 1988
PY  - 1988///
CY  - New York
PB  - McGraw-Hill Book
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -