TY  - BOOK
AU  - Debelak,Don
TI  - Total marketing: capturing customers with marketing plans that work 
SN  - 155623192X
AV  - HF5415.13 .D42 1989
U1  - 658.8 19
PY  - 1989///
CY  - Homewood, Illinois
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -