Terpstra, Vern

International marketing / Vern Terpstra. - 3rd ed. - Chicago : Dryden Press, c1983. - xiii, 702 p. : ill. ; 24 cm. - (The Dryden Press series in marketing) .

Includes bibliographies and indexes.

0030627346


Export marketing.
Marketing--Management.

HF1009.5 / .T47 1983

658.8/48