TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 9710812254
AV  - HF5415.13 .K6861 1980
PY  - 1980///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -