Alon, Ilan <br/><br/>
Global marketing :   contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe, with Donata Vianelli. 
 - New York :    McGraw-Hill/Irwin,    c2013. 
 - xxi, 602 p. : i   ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071318204 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>	Export marketing.<br/>Export marketing --Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .A46 2013