TY  - BOOK
AU  - McCarthy, E      Jerome
AU  - Brogowicz, Andrew A.
TI  - Essentials of marketing / 
SN  - 0256026483 (Hb.)
AV  - HF5415 .M32 2002 
PY  - 1982///
CY  - Homewood, Illinois
PB  -  Richard.D. Irwin, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -