Rangan, Kasturi V. <br/><br/>
Business marketing strategy: concepts and applications 
V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr. 
 - Chicago  IRWIN  1995 
 - vii, 354 p.  ill. :  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256169101 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / R36 1995 CIRC