TY  - BOOK
AU  - Rangan, Kasturi V.
AU  - Rangan, Kasturi V.
TI  - Business marketing strategy: concepts and applications
SN  - 0256169101
AV  - HF 5415.13 R36 1995 CIRC
PY  - 1995///
CY  - Chicago
PB  - IRWIN
KW  - Marketing-Management
KW  - Product Management
KW  - Industrial Marketing-Management
KW  - Marketing-Management-Cases studies
N1  - Includes index
ER  -