TY  - BOOK
AU  - Peter, J     Paul
AU  - Donnelly, James Jr. H.
TI  - Marketing management: knowledge and skills 
SN  - 9789814646093 (NP)
AV  - HF5415.13 .P47 2013
PY  - 2013///
CY  - New York, New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - "Printed in the Philippines."; Includes bibliographical references and index
ER  -