Stanton, William J. <br/><br/>
Fundamentals of marketing / 
Stanton, William J., Etzel, Michael J. and Walker, Bruce J. 
 - 10th 
 - New York :  McGraw- Hill  c 1994 
 - xxviii, 697 p.  ill. ;  26 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S72 1994