TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 0070610150
AV  - HF5415 .S72 1994
PY  - 1994///
CY  - New York
PB  - McGraw- Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -