Consumer behavior : (a practical approach to consumer understanding) /
by Dr. Pedrito Real Pereda, Dr. Purisima Pedrialva Pereda, Dr. Raymundo P. Arcega.
- [Manila] : [Unlimited Books Library Services & Publishing], 2015.
- xvi, 267 pages : illustrations ; 23 cm
Includes bibliographical references.
9789719654049
Consumer behavior--Textbooks. Consumers--Attitudes. Consumer behavior--Problems, exercises, etc.