Berger, Arthur Asa, 1933- Seeing is believing : an introduction to visual communication / Arthur Asa Berger. - 3rd ed. - New York : McGraw Hill Education, c2008. - xvi, 262 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 9780073534251 (pbk. : alk. paper) Subjects--Topical Terms: Visual communication. LC Class. No.: P93.5 / .B47 2008 Dewey Class. No.: 302.23