Iacobucci, Dawn, <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - Fifth edition. 
 - xii, 324 pages :  color illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781337271127 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .I23 2018