Marketing research /
Donald R. Cooper, Pamela S. Schindler.
- Boston : McGraw-Hill/Irwin, c2006.
- xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)
- The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 726-749) and indexes.