International marketing /
Philip R. Cateora, Mary C. Gilly, John L. Graham, r. bRUCE mONEY.
- Seventeenth edition
- New York, NY : McGraw-Hill Education, c2016.
- xxiii, 662 pages : colored illustrations ; 27 cm.
Includes indexes.
9781259253065 Pbk. : alk. paper)
Export marketing. International business enterprises.