TY  - BOOK
AU  - Zimmerman, Alan
AU  - Blythe, Jim,
TI  - Business to business marketing management: a global perspective 
SN  - 9781138680760 (Pbk.)
AV  - HF5415.13 .Z56 2018
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -