Velasco, Evelyn O Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, Enrique S. Perez. - Manila : Unlimited Books Library Services and Publishing, Inc.. c2017. - viii, 134 pages : illustrations ; 23 cm. Includes bibliographical references and index. ISBN: 9789719654681 (Pbk.) Subjects--Topical Terms: Hospitality industry--Marketing.Tourism--Marketing. LC Class. No.: TX911.3 / .V45 2017