Moutinho, Luiz
Strategic marketing management /
Luiz Moutinho, Geoff Southern
- Philippine edition
- Andover : Cengage Learning, 2013.
- xxii, 490 pages ; 22 cm.
Includes bibliographical references and index. Donation : C & E Publishing.
978 981 4369 56 5
Marketing--Management
HF 5415.13 / M68 2013 CIRC