Lamb, Charles W <br/><br/>
Mktg 12 : principles of marketing / 
Charles W. Lamb, Joe F. Hair, Carl McDaniel 
 - Australia :  Cengage,  c2019. 
 - vii, [438] pages :  color illustrations ;  27 cm. 
<br/><br/> Includes bibliographical references and index.<br/> 
<br/><br/><label>ISBN: </label>13: 078 1 337 40758 8      Pbk, Bp. : Php6,138.00 (CMBC) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 L36 2019 CIRC