TY  - BOOK
AU  - Crawford, Merle
AU  - Di Benedetto, Anthony
TI  - New products management
SN  - 9781260575088 Pbk, Bp.
AV  - HF 5415.153 C73 2021 CBEA RC 
PY  - 2021///
CY  - New York : 
PB  - McGraw-Hill
KW  - New products--Management
N1  - Includes index
ER  -