TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E., Strickland, Alonzo J.
TI  - Strategy, winning in the marketplace: core concepts, analytical tools 
SN  - 0-07-284770-0
AV  - HD30.28 .T56 2004
PY  - 2004///
CY  - Boston
PB  - Irwin
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate corporations
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -