TY  - GEN
AU  - Drummond, Graeme.
AU  - Ensor, John.
TI  - Introduction to marketing concepts
SN  - 0750659955
AV  - HF5415 .D78 2005
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -