Bowen, David E

Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing / David E. Bowen, Richard B. Chase, Thomas G. Cummings and associates. - San Francisco : Jossey-Bass Publishers, c1990. - xxviii, 414 p. : ill. ; 24 cm. - (The Jossey-Bass management series) .

Includes bibliographical references and index.

1555422225


Service industries Management.

HD9980.5 / .B68 1990