Adding value :  brands and marketing in food and drink / 
edited by Geoffrey Jones and Nicholas J. Morgan. 
 - London :  Routledge,  c1994. 
 - xxxv, 349 p. ;  23 cm. 
 - (Comparative and international business) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415095166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food Marketing  History. <br/>Beverages Marketing  History. <br/>Alcoholic beverages Marketing  HIstory. <br/>Brand name products Marketing   History. 
<br/><br/><label>LC Class. No.: </label>HD9000.5  / .A32 1994