TY  - BOOK
AU  - Jones, Geoffrey.
AU  - Morgan, Nicholas J.
TI  - Adding value: brands and marketing in food and drink 
SN  - 0415095166
AV  - HD9000.5 .A32 1994
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Food
KW  - Marketing
KW  - History
KW  - Beverages
KW  - Alcoholic beverages
KW  - HIstory
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -