McCabe, Scott. <br/><br/>
Marketing communications in tourism and hospitality :  concepts, strategies and cases. -- 
Scott, McCabe. 
 - Amsterdam :  Elsevier,  c2009. 
 - xx, 300 p. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.<br/>Tourism -- Marketing.<br/>Communication in marketing.<br/>Hospitality industry -- Marketing -- Cases.<br/>Tourism -- Marketing -- Cases.<br/>Communication in marketing -- Cases.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / M32 2009 CIRC