TY  - GEN
AU  - McCabe, Scott.
TI  - Marketing communications in tourism and hospitality: concepts, strategies and cases. --
SN  - 9780750682770
AV  - TX911.3.M3 M32 2009 CIRC
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier
KW  - Hospitality industry -- Marketing
KW  - Tourism -- Marketing
KW  - Communication in marketing
KW  - Hospitality industry -- Marketing -- Cases
KW  - Tourism -- Marketing -- Cases
KW  - Communication in marketing -- Cases
N1  - Includes bibliographical references and index
ER  -