Hoyer, Wayne D. Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th ed. - Australia : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 27 cm. Includes bibliographical references and indexes. ISBN: 978034834277 Subjects--Topical Terms: Consumer behavior. LC Class. No.: HF5415.32 / .H69 2010 CIRC