Consumer behavior : building marketing strategy /
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
- 10th ed.
- Boston : McGraw-Hill/Irwin, c2007.
- xxiv, 790 p. : col. ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
9780071106689
Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.