TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071106689
AV  - HF5415.33 H38 2007 CIRC
U1  - 658.8/3420973 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -