TY - BOOK AU - Marshall,Greg W. AU - Johnston,Mark W. TI - Marketing management SN - 9780071283182 (alk. paper) AV - HF5415.13 .M37 2010 CIRC U1 - 658.8 PY - 2010/// CY - Boston PB - McGraw-Hill Irwin KW - Marketing KW - Management N1 - Includes bibliographical references and indexes ER -