Marketing management : an Asian perspective / Philip Kotler ... [et al.] - 5th ed. - Singapore : Prentice Hall, c2009. - xxxviii, [854] p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9789810697143 Subjects--Topical Terms: Marketing Marketing. LC Class. No.: HF5415.13 / .M37 2009 CIRC