TY  - GEN
AU  - Kotler, Philip.
TI  - Marketing management: an Asian perspective 
SN  - 9789810697143
AV  - HF5415.13 .M37 2009 CIRC
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -