TY  - BOOK
AU  - Callen, Barry
TI  - Perfect phrases for sales and marketing copy: hundreds of read-to-use phrases to capture your customer's attention and increase your sales 
T2  - (Perfect phrases series)
SN  - 9780071495905
AV  - HF5825 .C34 2008
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Marketing
KW  - Terminology
KW  - Selling
ER  -