Kotler, Philip. Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Pearson, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 28 cm. Includes bibliographical references and index. ISBN: 9780132453134 Subjects--Topical Terms: Hospitality industry--Marketing.Tourism--Marketing. LC Class. No.: TX911.3.M3 / K67 2010 CIRC Dewey Class. No.: 647.94