Walker, Orville C <br/><br/>
Marketing strategy :  planning and implementation / 
Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche. 
 - 3rd ed. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xxiii, 393 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256261180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W54 1999