TY  - BOOK
AU  - Walker, Orville C
AU  - Boyd, Harper W.
AU  - Larreche, Jean-Claude.
TI  - Marketing strategy: planning and implementation 
SN  - 0256261180
AV  - HF5415.13 .W54 1999
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -