TY  - BOOK
AU  - Mullins, John W
AU  - Walker, Orville C
AU  - Boyd, Harper W
TI  - Marketing management: a strategic decision-making approach 
SN  - 0073529826
AV  - HF5415.13 .M84 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -