TY  - BOOK
AU  - Lazer,William
AU  - Culley,James D.
TI  - Marketing management: foundations and practices 
SN  - 0395327164
AV  - HF5415.13 .L39 1983
U1  - 658.8 19
PY  - 1983///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -